1. Our Local Blue Savings Card promotion allows businesses to attract new customers and measure their results.

2. Local Blue Pages offers value for money by offering great results at lower prices. Our prices are much less than some of our competitors.

3. Clients have documented how profitable their return on investment has been with our promotion.

4. Local Blue Pages offer a full range of advertising services including:
   • print advertising in our business guides,
   • online advertising on www.localblue.com.au,
   • trades & services quotes, and
   • website design and hosting.

Previously, our unique selling advantage was that Local Blue Pages were one of the only local business guides in Melbourne suburbia.

Now, our unique selling advantage is our Local Blue Savings Card. No one in the market offers a FREE business guide and savings card to a population of approximately 2.2 million people.

• Advertising space in a proven business guide that covers the northern, south eastern and western suburbs.
• Distribution of approximately 750,000 copies.
• Approximately 1.5 million Local Blue Savings Cards available and thousands of business partners offering incentives.
• Population coverage of around 2.2 million people in our distribution area.